TURNING THE PAGE…

This month, SELINA MAITREYA takes a very different direction in her column by suggesting some must - read books for the professional photographer to widen their knowledge of the industry and further their career As I write the title for this column, I realise that many of you are not turning pages, you are  Kindling  these days. Can I lobby for books with real pages without seeming old-fashioned? Probably not. Now, I must say that however cool the publication in your hands looks in its e - edition, I still love the smell of paper and ink - and I love touching smooth magazine pages. I have not Kindled yet, but will acknowledge my recent habit of reading the New York Times online during the week and hungrily devouring my Sunday Times , in its traditional print edition. Regardless of your choice, if you do not receive the books you wanted this holiday season check out the ones listed here. I suggest you consider   owning every single one of them by the end of 2012. Each one has enormous amounts of information to share. Some are full of specific information on photography and others contain knowledge that will benefit you in your business and in your life. Warning... these are not photo books. The Art and Business of Photography, by Susan Carr Susan is an architectural photographer who is also the educational director for the American Society of Media Photographers (ASMP), here in the US. Her book is an important tome as it seamlessly marries information on both art and business. An expert on licensing, Carr covers the Copyright Laws and finding clients, as well as discussing what, and who the  new professional photographer  is. Best Business Practices for Photographers, by John Harrington In this information - inclusive book, John focuses his content on helping you to achieve personal fulfilment, reach your financial goals and meet your business objectives. He covers the best business practices for pricing, licensing and interacting with clients. In short, John provides a road map for you to use while you seek to navigate the often crazy world of assignment photography. Including chapters on contracts for weddings and corporate work, as well as information on stock and digital imaging, John has written a book that will become a bible for our industry. If not, open your mind and your heart to the idea of using positive thought and words as business tools. This book is lovely and packed with beautiful truth. I also want to mention Julia s first book, The Artist s Way, is a classic which has sold millions throughout the world. If you do not own it you should, as it was the first book to directly address the issue of creativity as a product of divine intervention. How to succeed in Commercial by Selina Maitreya Okay, okay, how can I create a list of great books without including this one? Yes I wrote it, but it is an amazing book and no other exists that will share with you the information that this book contains. I know that s very  American  of me, but ittrue. Broken into six sections; Vision, Value, Team, Tools, Persistence and Faith, this holistic view of howto have a successful photography business contains five to six short essays per chapter. Each chapter addresses practical and spiritual information, told through the voices of myself, photographers, agents and clients. Open it up and read from anywhere or start at the beginning and go straight through to the end. One photographer wrote to me once and said that he opens the book blindly, and wherever he lands he knows that is what he needs to read that day. I love that!

Comments are closed.