Trusted Tests

 

 camera lensRigorous Accurate Independent Fair

Digital Camera is brought to you by the UK s most experienced team of photography journalists, which means you can trust everything you read on our pages and can buy your next piece of photography equipment with total confidence. In case you need any further convincing, here s why our tests are the best:

Depth

At Digital Camera, we take great pride in the rigorous nature of our testing process. Every product and service is tested in appropriate circumstances and a combination of real world and objective tests are performed to ensure all products and services are credibly

graded. Take a look at the opposite page for more details.

Passion

We believe the best way to test a product is to use it as it was intended, so our real world testing involves taking equipment on a proper shoot-whether outdoors or in the studio-and testing it exactly as you would use it in real life to let you know whether it s fit for purpose.

Objectivity

Although scientific data won t tell you everything about a product, it s a great way to draw direct comparisons and sense check our real world conclusions, so we ve devised a series of controlled tests for cameras and lenses that

supplement our real world testing with benchmarks.

Independence

Digital Camera is 100% independent and never swayed by the influence of advertisers or PR firms. The tests you read in the magazine are our genuine unbiased opinions and Future Publishing the company behind Digital Camera, has a strict code of conduct on testing.

Transparency

The test images and resolution charts we shoot can be downloaded from TechRadar . This means you can check the quality for yourself and even run your own tests if you wish.

OUR SCORES AND AWARDS EXPLAINED

Two philosophies underpin our scoring system: transparency and flexibility. Transparency involves keeping our scoring accurate and explaining why we reach a verdict. Flexibility enables us to change our scoring criteria to ensure that each product and service is scored on appropriate criteria-a tripod, for instance, needs to be judged on different qualities than a digital SLR, and a flashgun needs to be judged on different

HOW WE TEST

Digital Camera s test policy is the most strict and rigorous of any photography magazine. We believe the only way to bring you a genuine and reliable verdict on a product is to test it in both the field and in the lab, so we use two sets of criteria to test SLRs and lenses-real-world testing and objective testing.

 camera lens

Real-world testing

The first and most important pillar of our process is real-world testing We firmly believe that the best measure of a product is how it performs in the field (or studio) doing the job for which it was intended. The majority of our testing time is therefore spent using products in this way, so we can report back on how they cope under a number of different lighting scenarios and conditions.

The first part of our real-world testing involves telling you how a product handles and our impressions of its performance; the second is about examining the image quality produced, so we take a number of photographs under different conditions with every camera and lens we test, which means you can see the results achieved for yourself.

Benchmarking

The second pillar of our testing policy involves testing the output of cameras and lenses under controlled conditions. We shoot a series of test charts that are specifically designed to test different performance aspects of a camera or lens. Further details about the tests we perform can be found in the panel to the right.

To minimise the variables when testing SLRs, we use Sigma s 50mm f/1.4 EX DG HSM prime lens, which is available for every camera system.

Next, we perform an analysis of the test images using Imatest s Imatest Master and DxO Analyzer to generate benchmark figures for each test. These can then be plotted against the results from rival products to enable us to

make a direct comparison and determine which performs better under different criteria.

Copies of the resolution test chart images are downloadable from our website-go to www. techradar.com/cameras, choose the camera you re interested in and browse the review for full details of all the tests. Benchmarks shouldn t be seen as a replacement for real-world testing, though-they won t tell you which camera handles best in the field or which is easiest to use, but they do enable us to sense-check our real-world image test results and make accurate comparisons of products  capabilities.

No other magazine goes this far to deliver equipment test results you can really trust.

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