Light to build on

Light to build onIf Jamie Hayes has one opinion about lighting, itthat additive lighting is a must for establishing your style and simplifying everything. His technique works in any environment and hasnfailed him yet. For the past 19 years, Jamie Hayes, M.Photog. Cr., ABI, API, of Hayes & Fisk: The Art of Photography in Richmond, Va., hasnchanged a thing when it comes to lighting. He found a simple system early on, and it hasnfailed him yet. can match any portrait Iever created because I do the same thing every time and use the same light every time,”says Hayes. the only way to create a brand and a recognizable style.” Hayes has been in business long enough to have worked out the kinks. He shot his first wedding when he was 15, having been dropped off around the corner so the bride wouldnsee he couldneven drive. A few years into building a reputation and learning the business, he met Mary Fisk - Taylor, M.Photog.Cr., CPP, ABI, API, and a dream partnership was launched. really have the perfect day marriage,”says Hayes. use each otherstrengths and weaknesses to create the perfect team, business and photography.” Because the majority of the portrait work the studio produces is traditional in style and created to be framed and hung on a wall, it makes perfect sense for Hayes to stick with his proven lighting scheme. Hechanged equipment over time, but not his approach. Good, clean lighting,”he says. needed a system that frees me from thinking about the technical part so I can concentrate on the subjectexpressions and the client experience. Thatwhat itabout, our relationship with our clients.” Light to build onHayes worked out his lighting technique back when he couldnmake a large investment in lighting equipment. only had enough money for four lights,”he says. messing around with them, I found a method that works every time, in a studio of any size.”The simplicity of the system is its beauty. In a moment of experimentation, Hayes bounced light off the white ceiling rather than aiming it directly at the subject and background, which is the more common approach. That was the eureka moment. turns the ceiling into a big soft box,”he explains. so simple. We bounce two strobes off the ceiling, and it makes the background light so smooth and clean. That gets the biggest ’of anything we teach in our workshops.” Hayes says the biggest challenge photographers are facing today is the volume of information readily available on the Internet with a mere click or two. With so many philosophies on lighting to ponder, photographers can go into overload and make it more complicated than it needs to be. learned by doing. Today, many new photographers learn by listening to someone else or from the Internet,”says Hayes. cantell you how many times a photographer has come up to me after a seminar to tell me how simple I make lighting.”

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