Subscribe on RSS
Subscribe on RSS, always to be well informed about events.
Pages
Categories
Gallery
Archive of the author admin
Vision To Visuals
Imagine experiencing a parallel reality of our world that serves as an antidote to our pervasive media culture, which undermines womensense of self – image and confidence through its artificial constructs of beauty. With social media becoming the de rigueur method of keeping connected with ,”women being marketed, constructed myths of what it means to be ”and our global culture turning to digital networks to shape its identity, weall silently experiencing a colossal churning of social, economic, political and cultural forces that are overwhelming our individual lives. An alternative perspective on this reality is sorely needed to reconnect us back to ourselves and to give people, especially women, a new perspective on what it means to be truly themselves without stereotype and prejudice.
TRUE GRIT
A few years ago, Joel Grimes hit the reset button. He had come to a crossroads of sorts in his career. For several years, his bread and butter had been shooting portraits with a 4×5 view camera using Polaroid Type 55 film. His assignments took him all over the world as he was working for big – time advertising agencies on behalf of big – time companies with big – time budgets. Grimes loved his approach, and so did the clients. And then, a light switch,”Grimes recalls, it came to an end. The look had run its course, leaving Grimes to figure out what to do next.
OND THE FRAME
Gorman: Itone of the rare advertising clients that Ihad during the course of my career where I pretty much have creative rein. From the beginning, Gai Gherardi and Barbara McReynolds from l.a.Eyeworks would show up with a box of glasses that they wanted to promote. Because I feel motherly or fatherly to the talent, Ivery discriminating about the type of glasses, as well as wardrobe, Icomfortable with them wearing for the shoot. I also have tight control over which final image will run. That client/artist relationship really has given me the freedom to pursue my personal expression. This is exceptional in the advertising world. I thinks itpart of what has made this such a wonderful 30 – year run that continues to this day.
DPP: Youkept the look consistent over the course of a campaign that has bridged the digital revolution.
NEW TOOLS OF THE TRADE
The 24 – 70mm lens is one of Canonmost popular, and the latest version is the EF 24 – 70mm //2.8L II USM. The optical design features two Ultra – low Dispersion (UD) elements and one Super UD to reduce chromatic aberration at wide angles and deliver crisp – looking photos with high contrast. Additionally, three aspherical elements minimize aberration and suppress distortion, as well as aid in reducing the size and weight of the lens. A circular nine – blade diaphragm delivers soft backgrounds and incredible bokeh. The lens is very durable with weather sealing, and it s also dust – and water – resistant. A zoom lock lever secures the zoom position for safe transit, and fluorine coatings on the front and rear glass surfaces reduce smears and fingerprints. Estimated Street Price: $2,299.
Editor’s Note
Has published admin 20 April 2012 In a heading Photo and life, Photographers. Comments: Comments Off
Everything old is new again. Photography began with black – and – white film. Well, it began with road tar, but black – and – white film wasnall that far behind. Since then, weseen the rise of color negatives, color transparencies and color digital photography —which, ironically, is a black – and – white process for the most part since most sensors ”in black – and – white. The quest for vivid beautiful, bright colors came to be a driving factor in photography. People regarded black – and – white photographs as old – fashioned, out of date, something their grandparents liked.
Search
Donation
Gallery
Media RSS
Video
Selected video
Menu
Information search in categories