A GREAT NEW

 
beautiful bokeh

The exceptional new Tamron SP 24-70mm f/2.8 Di VC-USD is a professional caliber high speed, compact, lightweight wide-angle-to-medium-telephoto zoom for full-frame and APS-C-format DSLRs that provides optimum framing flexibility for shooting events, portraits, travel, video and life on the go. It delivers unsurpassed image quality thanks to a cutting-edge optical design that includes three LD (Low Dispersion) elements, three Glass Molded aspheric elements, one hybrid aspheric element, and two XR (Extra Refractive index) elements for unsurpassed color brilliance and sharpness over its entire range. Its wide constant f/2.8 maximum aperture yields striking pictorial effects, beautiful bokeh thanks in part to nine rounded aperture blades, and enhanced low-light capability, and it features moisture-resistant construction, and an ultrasonic silent drive (USD) motor for swift, silent, precise AF. The clincher: It s the only lens in its class with advanced image stabilization  the latest, compact, lightweight Moving Coil version of Tamronacclaimed tri-axial VC (Vibration Compensation) system that reduces the size and weight of the lens while providing up to a four-stop anti-shake advantage when shooting handheld at slow shutter speeds.

What s it like to shoot with this remarkable lens? We asked Jodi Friedman, a leading imaging pro who just took Tamron s latest 24-70mm on a weeklong trip to Australia. Friedman, based near Detroit, Michigan, is a dedicated photographer and owner of a photography post-processing company with more than 120,000 followers on Facebook (mcpactions.com). As a seasoned pro operating at the pixel level where the rubber meets the road, she s a bona fide expert on image quality.

"At one point I was in a fast-moving helicopter overlooking the Great Barrier Reef in Queensland, Australia, and holding my DSLR steady was impossible. Conveniently, Tamron s VC system really came through, enabling me to get crisp shots of the spectacular scenery below with excellent detail and rich color saturation. The AF is extremely fast and accurate, and it s so light, compact and well balanced it became my go-to lens for general shooting. This lens is razor sharp at the point of focus, and at f/2.8 I captured exquisitely detailed images of birds with amazingly beautiful bokeh as the background falls away. I ll definitely be using this lens extensively in my personal and professional work. Iabsolutely delighted with it, and it s an amazing value."

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